{"id":413,"date":"2022-10-03T09:00:04","date_gmt":"2022-10-03T09:00:04","guid":{"rendered":"https:\/\/revistapymes.es\/fondos-next-generation\/?p=413"},"modified":"2022-10-03T09:50:59","modified_gmt":"2022-10-03T09:50:59","slug":"hosteleria-de-espana-acerca-el-kit-digital-al-sector-con-la-ayuda-de-qdqmedia","status":"publish","type":"post","link":"https:\/\/revistapymes.es\/fondos-next-generation\/2022\/10\/03\/hosteleria-de-espana-acerca-el-kit-digital-al-sector-con-la-ayuda-de-qdqmedia\/","title":{"rendered":"Hosteler\u00eda de Espa\u00f1a acerca el Kit Digital al sector con la ayuda de QDQmedia"},"content":{"rendered":"<p>El grado de madurez digital del sector hostelero en Espa\u00f1a es de 4,48 sobre 10. As\u00ed se desprende del estudio realizado por la plataforma Conectadhos, liderada por <strong><a href=\"https:\/\/hosteleriakitdigital.es\/\">Hosteler\u00eda de Espa\u00f1a<\/a><\/strong>. Seg\u00fan el informe, m\u00e1s de un 60 % de los encuestados invierte, al menos, un 1 % de su facturaci\u00f3n en herramientas o iniciativas para digitalizar sus negocios.<\/p>\n<p>Adem\u00e1s, la encuesta refleja un alto inter\u00e9s por la transformaci\u00f3n digital de los participantes en la misma. Sin embargo, la falta de presupuesto es la principal barrera para poder llevarla a cabo.<\/p>\n<p>Con el objetivo de acabar con la brecha digital del sector, Hosteler\u00eda de Espa\u00f1a ha llegado a un acuerdo con QDQmedia para que la agencia de marketing, como agente digitalizador, facilite el acceso del sector hostelero a las ayudas del programa Kit Digital.<\/p>\n<p>\u201cLa digitalizaci\u00f3n es una palanca fundamental para el crecimiento del sector y desde Hosteler\u00eda de Espa\u00f1a queremos hacer accesible a cualquier establecimiento la implantaci\u00f3n de soluciones digitales que aporten una mejora a los negocios\u201d, ha asegurado Jos\u00e9 Luis Yzuel, presidente de la asociaci\u00f3n de establecimientos hosteleros.<\/p>\n<p>Para pedro Fern\u00e1ndez, director general de Grupo QDQ, el asesoramiento y acompa\u00f1amiento de \u201clas empresas hosteleras de nuestro pa\u00eds es primordial ya que estas conforman gran parte de nuestro PIB\u201d. El directivo ha apuntado que \u201cesta alianza forma parte de nuestro compromiso de impulsar la transformaci\u00f3n de un sector cr\u00edtico en Espa\u00f1a\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grado de madurez digital del sector hostelero en Espa\u00f1a es de 4,48 sobre 10. As\u00ed se desprende del estudio realizado por la plataforma Conectadhos, liderada por Hosteler\u00eda de Espa\u00f1a. Seg\u00fan el informe, m\u00e1s de un 60 % de los encuestados invierte, al menos, un 1 % de su facturaci\u00f3n en herramientas o iniciativas para [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[2],"tags":[14,23,44,12,45,19],"class_list":["post-413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-fondos-nextgenerationeu","tag-grupo-qdq","tag-hosteleria-de-espana","tag-kit-digital","tag-qdqmedia","tag-revista-pymes"],"_links":{"self":[{"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":2,"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/posts\/413\/revisions\/416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/media\/415"}],"wp:attachment":[{"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistapymes.es\/fondos-next-generation\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}